Salesforce Acquires Servicetrace RPA; Challenges ServiceNow, Automation Anywhere, UiPath


Salesforce has acquired Servicetrace, a software program supplier for robotic course of automation (RPA), and can combine the corporate into the MuleSoft enterprise unit. Monetary phrases of the transaction weren’t disclosed.

That is expertise M&A deal # 479 that ChannelE2E has coated up to now in 2021.

Salesforce RPA vs. ServiceNow, Automation Anyplace, UiPath, and extra

The Servicetrace acquisition, which is anticipated to shut on October 31, 2021, probably positions Salesforce within the fast-growing software program bot market in comparison with Automation Anyplace, UiPath, and different RPA instruments. Moreover, there’s a main battle rising between Salesforce and ServiceNow within the workflow automation market.

The truth is, RPA software program permits corporations to put in writing code and bots that shortly automate guide duties throughout a number of departments – from IT service desks to HR, finance, buyer assist, and extra. International RPA In keeping with Gartner, software program gross sales are anticipated to succeed in $ 1.89 billion in 2021, up 19.5% from 2020.

Moreover, 95 % of IT and engineering executives say their organizations prioritize workflow automation, in keeping with the Salesforce report Traits in Workflow Automation.

A lot of the workflow automation and RPA software program market is targeted on enterprise clients. Nevertheless, there are indications that the RPA pattern may broaden into the MSP-driven SMB buyer market.

For instance, the RPA software program developer ElectroNeek raised $ 20 million in Sequence A funding in June 2021 to serve small enterprise MSPs. Ingram Micro additionally agreed to distribute UiPath’s RPA software program worldwide, the 2 expertise corporations confirmed in Might 2021.

Salesforce takes over Serviectrace: RPA and API integration plan

Salesforce’s imaginative and prescient for Servicetrace goes past standalone RPA software program.

On a weblog in regards to the deal, MuleSoft CEO Brent Hayward wrote:

“The mix of integration, API administration and automation is required for corporations to scale and speed up their work – from streamlining gross sales processes to accelerating the decision of buyer instances. And that is why we’re delighted to be merging Servicetrace’s main RPA answer with our main API and integration platform. “

The outcome: Salesforce, MuleSoft and Servicetrace “make it simple to activate and combine knowledge from anyplace – wherever it’s – and to handle, monitor, safe and handle this knowledge on a big scale. MuleSoft will now make it simple for business and information employees to automate enterprise processes and dramatically enhance effectivity and pace, ”wrote Hayward.

As well as, new RPA options will “enhance Salesforce’s Einstein Automate answer and allow end-to-end workflow automation in each system for service, gross sales, business and extra,” added Hayward.

Can Salesforce RPA compete with Automation Anyplace, UiPath, Microsoft?

Though Salesforce is a large firm with in depth monetary and technical assets, the cloud CRM software program supplier is going through fast-growing software program corporations and rising giants within the RPA market.

The plain rivals are Automation Anyplace and UiPath, which launched a profitable IPO in 2021. When you dig slightly deeper, you will see a number of aggressive steps unfold. These embody: ServiceNow acquired Intellibot in March 2021 and Microsoft acquired Softomotive, whereas IBM acquired WDG in 2020.

Servicetrace, alternatively, appears to be a comparatively small participant out there. The corporate, which was based in 2006 and relies in Germany, has 55 workers who’re listed on LinkedIn.

Nonetheless, RPA is a quick rising market that many corporations are solely now discovering. We’ll observe whether or not or how the Salesforce-Mulesoft-Servicetrace mixture entails ISVs, MSPs and integrators.



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