Digital Solutions Company WaysMaze Is Taking Advantage Of The Digital Transformation Wave That’s Sweeping Over

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With the development of digital transformation in full impact in at present’s industries, there’s a plethora of options now out there that permit companies to take off and obtain new ranges of effectivity. And as corporations rush to digitize their operations, a hurdle available in the market turns into evident with corporations having to search for totally different suppliers for every of their digital wants. This was the scope of labor that drove co-founders Peter Koueik and Karl Angelopoulos to launch WaysMaze Technologies, a one-stop store firm that gives digital options and companies starting from software program improvement, to immersive actuality akin to digital and augmented actuality (VR/AR), and extra. As Angelopoulos places it: “Why undergo the difficulty of on the lookout for totally different distributors if the work might be accomplished with a single trusted firm?”

With WaysMaze onboarding specialists from varied industries to cater to the totally different wants of companies it serves, the startup has been capable of work in sectors as diverse as telecom, development, banking, healthcare, insurance coverage, fee options, promoting, and logistics. The corporate’s choices have been put to make use of all over the place from good dwelling options in Japan, Singapore, and China, in addition to at trade conferences akin to GITEX and The Massive 5 Dubai within the UAE.

Main the corporate is CEO Koueik, who has greater than 12 years of labor expertise as a full stack software program developer, whereas COO Angelopoulos brings in 10 years of expertise as a gross sales and advertising and marketing skilled within the FMCG sector. As for what’s driving the corporate’s progress, the co-founders level towards the technological developments that govern the world at present. “A digital transformation is in full impact, and we consider that the majority industries should shift to the brand new norm,” Koueik says. “With the appearance of the web of issues (IoT) and blockchain, companies as we all know it are poised to vary within the close to future.”

Earlier than launching WaysMaze, the co-founders determined to deal with establishing a robust shopper database, as they knew it was a typical problem for startups. “We agreed from the very begin to make investments closely in our community,” says Koueik, making it some extent to attend a number of conferences and occasions to speak the model’s imaginative and prescient to the proper viewers. Organising, based on the duo, was simple. “We needed a free zone that’s related to our enterprise exercise. With versatile packages and nice buyer help, Dubai Worldwide Monetary Middle (DIFC) was the clear alternative. Our enterprise case was strong and related to DIFC.”


Karl Angelopoulos, co-founder and COO, WaysMaze
Supply: WaysMaze

For entrepreneurs establishing companies within the UAE, the CEO advises them to decide on to their location fastidiously -i.e. free zone versus onshore– and to make sure its relevance to your small business. “Because the saying goes, ‘The development is your pal,’ so fintech, healthtech, blockchain, synthetic intelligence, and common expertise are inspired.” As for making WayzMaze stand out from its friends available in the market, the co-founders say their USP was clear from day one. “The one-stop store strategy has enabled us to place ourselves forward of competitors. Additionally, our board includes of specialists of their respective industriesthis helped us to face out.”

WayzMaze launched in January 2020, which, as we now all know, additionally marked the onset of the worldwide COVID-19 pandemic. It might have damage the startup, however fortunately, previous to kickoff, WaysMaze had already secured some potential shoppers they’d labored with prior to now, and that helped to maintain the momentum going. “We have been surprisingly lucky with the appearance of the pandemic, because the digital transformation agenda was strongly accelerated,” Koueik says. “We launched WaysMaze on the very begin of the COVID-19 disaster, so we ensured to stick to social distancing proper from the beginning, with out having to endure operational adjustments.” Working with a B2B and B2B2C enterprise mannequin, the corporate launched with an ample checklist of companies, starting from incorporating IoT, blockchain companies and good dwelling software program improvement, to executing information science and massive information administration options.

WaysMaze’s choices additionally characteristic AI functions, together with machine studying, robotic course of automation (RPA), pure language processing (NLP) options, and AI-powered chatbots and search engines like google and yahoo to enhance customer support. It additionally presents full stack improvement throughout a number of platforms, digital advertising and marketing companies, and immersive actuality and movement graphics companies. As for shoppers, Koueik notes they take care of corporations from varied sectors, together with global supply chain, automotive, airways, F&B, and actual property. “We now have delivered a number of massive information administration and RPA initiatives, which led to important ROI, when it comes to productiveness improve, downtown discount and value financial savings,” he notes. “We’re at the moment in progress stage, doing our greatest to maintain the momentum excessive,” provides Angelopoulos.

Supply: WaysMaze

The duo share that the unexpected circumstances introduced on by 2020 additionally led them to a brand new understanding of the ecosystem. “Enterprise norms are altering shortly. What’s adopted at present might be out of date tomorrow. We must always at all times be open to vary. One of many biggest results of the COVID-19 pandemic is that the room is now not reserved for the large gamers. Startups and SMEs now have, greater than ever, the chance to participate [in] the digital transformation market.” As such, Koueik encourages fellow entrepreneurs to adapt to the brand new digital transformation ecosystem. In 2021, the duo believes that there’s plenty of alternative to be gleaned in enterprise analytics (primarily in massive information administration companies), and AI (“particularly with machine studying and robotic course of automation fashions that increase productiveness”). In addition they level out how this 12 months might see extra demand for immersive actuality, particularly for options that improve buyer engagement.

Going ahead, the corporate is planning to make the most of digital marketing tactics to boost its enterprise’ providing to a bigger viewers. The staff can also be planning to introduce a wise dwelling answer, with the purpose being to finally present dwelling automation for the plenty. “It is a separate enterprise that’s at the moment present process a fundraising course of,” Koueik reveals. As for WaysMaze itself, the co-founders are hopeful about their future aspirations. “The digital transformation goes to form the long run in some ways. We wish to partake in that future. Our imaginative and prescient is to remodel WaysMaze right into a powerhouse for innovation.”

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